Commission Only Telemarketing - Marketing Coordinators
In the UK there are over 600 telemarketing/telesales companies and these range in size and experience.
Typically they would fall into the following types:
Day rate charging
Telemarketing companies that charge a flat day rate for their services (sometimes with a bonus on appointments/sales).
Monthly rate charging
Telemarketing companies that will charge a flat monthly fee for a certain number of hours calling throughout a month.
Appointment rate charging
This is fairly new and only a few agencies provide this, but there are no fees other than when a confirmed appointment is booked.
We get asked a lot about commission only telemarketing, why is it that no telemarketing company will take on commission only calling?
One of the popular comments we hear is: "Surely if they are confident in their abilities then they would be driven to produce results."
There are many forms of marketing (web based marketing, PR based, telephone based) and all have charges associated with them. This can be expanded to sales people, instead of taking a basic salary and commission, if they are confident in their sales abilities why not go commission only?
The answer would be that they do not fancy the risk. If a sales person could choose between a commission only job and a job that offers a basic wage of £35,000 + bonus + car then most would opt for the latter.
The same could be said for telemarketing companies, if they have lots of businesses willing to pay them for calling then they would choose this over commission only work (which may not pay up if a sale is made). It is about risk.
Freelancers or retired people may consider commission only work, but it difficult from a commitment issue. If you are paying a company for telemarketing, then they are committed to you. If you are not paying them and they are only paid on a results basis, getting commitment and dedication is almost impossible. Plus as soon as a job opportunity or a paying client comes along, you will probably be brushed to one site.
There have been a few companies that did offer commission related calling, but they are not trading any more (possibly due to them not generating enough commission or getting paid work).
The risk is actually with client, they have to pay the agency to do calling, which may or may not result in orders/appointments/sales. This is actually not that much different to other forms of marketing (from advertising, internet marketing, mailing) in that you do need to speculate to accumulate (you do need to invest in the unknown).
Agencies get asked all the time, and it is normally by startup companies that want to get orders flowing. Normally there is no brand, no track record and no sales structure, so the startup is wanting someone else to take on the risk.
In many ways it would be great to have a telemarketing company hammering out calls by the thousand, and you not paying for it unless they get results. However no telemarketing company will take this on due to the risk.
Marketing Quotes is a free price comparison service to UK businesses to help get free quotes and advise from local telemarketing companies.
For free no obligation quotes visit http://www.marketingquotes.co.uk/telemarketing/quotes/
